Image of sugar-free chocolate. The picture shows several pieces of dark chocolate in mid-air, surrounded by chocolate chunks and cocoa powder.

Confidential client

Sugar free chocolate

Product renovation

CHALLENGE
Create a sugar-free chocolate with a HFSS score of 3 that preserves the sweetness and taste consumers expect.
APPROACH
Mapped the sucrose time–intensity curve and used Giuseppe AI Elevate to pinpoint and combine alternative ingredients developing a new chocolate matrix —sourced from across industries—to replicate sweetness without sugar.
REsult
In just three trials, we achieved a full-flavor profile that met sensorial targets, nutritional constraints, and business objectives. The product secured a score of 3 on the HFSS scale, making it eligible for supermarket checkout placement and preventing potential revenue and business loss. With no
The old fashioned way

50% less flavor

Do you remember trying a mouthwatering sugar free chocolate? We thought so.
The NotCo way

100% less sugar

and 40% less calories, same flavor.