The world's first AI product development platform that can get you from "How can we" to "Aha!"

Try some things that are NOT how you’ve done them before.

what's keeping you up at night?
same here.

Shifting trends

Low impact innovation

Tough profit targets

Regulatory challenges

Need better nutritionals

Poor functionality

Low sensory appeal

Supplier dependency

Sustainability targets

Development uncertainty

We proved it out with our own products, and now we’ve got an appetite to do so much more, with you—improving nutrition, creating more sustainable products, and helping people have healthier choices, every day.

We've faced our fair share of challenges, probably a lot of the same ones you have. So, we built an engine to solve them with human ingenuity and our powerful, patented AI.

See how we help other brands

how can we help you win?

Whether you need to take advantage of new consumer trends, reach new markets, or add scale-ready diversity to your product line, the NotCo team can help make it happen. An end to end partner that allows you to take risks. Not just for food, either.

End-to-end
Product innovation

Supercharge your portfolio with new, breakthrough products, quickly and efficiently, to make the most of the latest cultural trends, including health, sustainability, and more.

Novel concepts & brands

Reach new audiences

Influence behavioral change

AI Formula & concept generation

We can understand your pain points because we have been there, and we want to help you hack these problems together. We go deep into the details of your product's challenges and leverage AI to discover new insights and solutions.product renovation.

Product Renovation

Overcome R&D challenges to revitalize your current products, so you can keep pace with consumer preferences and regulatory standards while reducing costs and maintaining the experiences your customers love.

Elevate sensory experience

Enhance nutrition

Cost reduction

Sugar reduction

We’ve been through the messy middle of product development, and we’re here to help you navigate it.From testing concepts to uncovering insights, we use AI to cut through the noise—minimizing risk, maximizing launch potential, and keeping your brand vision front and center.

Managed Services

Multi-tenant service delivery model providing immediate access to secure, high-performance software solutions without the complexity of self-hosting or infrastructure management.

Fast path to ROI

No implementation delays

Fully managed, turnkey solution

Ongoing support, updates & maintenance

The innovation engine driving it all forward.
Only from NotCo.

giuseppe
Our Patented AI

Giuseppe is at the heart of everything we do, and our key to discovering new formulas and experiences in the culinary world and far beyond, with dazzling speed and detail.

Science and R&D

Our engine is co-piloted by the finest minds in technology and applied sciences, ensuring every innovation is as smart as it is surprising.

our team
of experts

Talented, creative product specialists from all over the world bring prototypes to life, making Giuseppe ever smarter by giving continuous feedback about superior real-world experiences.