Giuseppe AI

Giuseppe is here to make your brightest ideas real.

The gears of our
innovation engine.

Giuseppe is made up of four different parts, each with its own job. But they come together to create a custom approach for every challenge, making “impossible” a thing of the past.

From consumer brief to market-ready, we’re all about launching superior products—at the speed you want and with the cost you need."

Concept quant
AI-Brief Innovator

Creative and validated disruptive innovation concepts with your brand and consumers through Concept Quant.

Unblock, unbiased innovation with our generative AI system. Generate disruptive concepts and detailed product descriptions tailored to your target audience’s needs and pain points.
  • Multiple Generative AI Concept Creation.
  • Target Audience Insights.
  • Comprehensive Product Descriptions.
  • Target Audience Insights.

Formulate os
The product formulator

Imagine de-risk product formulation by automatically identifying R&D challenges and solutions.

FormulateOS leverages AI agents to surface recommendations on ingredients, processes, competitors, and more, all while meeting specific brief requirements like allergens and clean-label standards.
  • Resolve 80%+ of R&D challenges through AI-enabled retrieval across disparate data sources.
  • Reduce developers’ time spent scouting vendors for optimal ingredients.
  • Easily extensible to proprietary or third-party datasets to streamline your custom R&D analytics and process.

Synthesis
our process
accelerator.

Synthesis quickly improves formulas by learning from AI chefs and experts, cutting down on guesswork to find the best solutions faster. It streamlines R&D with AI-driven insights and automated trials, speeding up the whole process.
  • Iteratively generate formulations against your objectives and hypotheses.
  • Synthesize formulations for multiple attributes: color, texture, functionality.
  • Built for sample-efficiency: find optimal solutions with the least data collection.
  • Work across ingredients and process, with the ability to add COGS, nutritional, and other R&D constraints.

Gen AI
Flavors and Fragrances

We've teamed up with fragrance and flavor houses to bring Generative AI solutions to the market. Our AI system sits at the cross-section of CPG and flavor houses, creating new concepts faster while working around material restrictions and reducing development time.
  • Explore +30,000 molecules entered into the system.
  • Generate entire formulations in seconds specific to application type.
  • Use natural language to prompt for innovate fragrances.
  • Couple with consumer insights to generate next-gen fragrances that consumers will love.
  • Augment creativity of perfumists through novel fragrance concepts.

Giuseppe is
NOT just code.

It’s like any one of our team, Giuseppe brings something special to the table. Think of it as the friend who’s always ready to pitch in, find solutions, and make things smoother for everyone. Giuseppe isn't just a piece of our tech, it's at the heart of our team, bringing even our wildest ideas into the real world.