THE FIRST END-TO-END PRODUCT DEVELOPMENT PLATFORM
NotCo pioneered the world's first end-to-end Al platform to develop novel product concepts from ideation all the way to scale up.
Elevate
TURN MESSY R&D DATA INTO ACTIONABLE EXPERIMENTS.

Ready to hit the bench? Reduce your trial and error by up to 10x and embed an Al data scientist within your R&D team to quickly optimize your formulation or process against your business critical constraints.

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Concept
Don't get boxed in. Expand your ideas with Concept.

Will your next big idea come from a 12 person focus group or from the power of Al? See how Concept connects your brand to generate products that deeply resonate with your new or existing customers.

• Tailored to brand imaging and values
• Pre-defined segments identified by Giuseppe Al
• Bring your own data to customize for your segments

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Discovery
FORMULATE FASTER REDUCING RESEARCH TIME AND FEASIBILITY.

In the competitive world of CPGs innovation, every second counts. Giuseppe Discovery accelerates R&D workflows using advanced Al-enabled research tools. From highlighting product feasibility to speeding up competitor reports, literature and ingredient search we provide everything you need to take your product development to the next level.

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INNOVATE BEYOND THE FOOD AND BEVERAGE INDUSTRY
Giuseppe Al was designed in a modular fashion, enabling efficiencies across diverse organizations.
Marketing & Innovation
MARKETING & INNOVATION AT CPGS, RETAILERS, PRIVATE LABELS

Identify white spaces to create your next product via Concept for cosmetics, personal care, and other retail products.

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FOOD SCIENTIST & PRODUCT DEVELOPERS IN FOOD MANUFACTURING

Streamline product development by jointly utilizing Discovery and Elevate to identify ingredients and optimize formulations against cost constraints.

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Product Development
ENGINEERS IN SYNTHETIC BIOLOGY, MATERIALS, OR BIOPHARMA

Get automated insights on expensive bench or pilot trials through Elevate automated reporting capabilities and reduce the complexity of the next round of your experimentation.

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Science & Engineering
Now it's your choice:
Stay put, or step up by getting in touch
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