NotCo
NOTMAYO™
Product renovation
CHALLENGE
Adapt NotMayo for the US market, retaining its unique blend of flavors, with a unique blend of acidic, eggy, and sweet notes, and its own signature texture.
APPROACH
Our Synthesis module enabled us to perfectly blend and balance the ingredients, ensuring each ingredient played its part to perfection for the US palate.
REsult
We delivered the signature texture, taste and mouthfeel performance required for market success.
The old fashioned way
10 ROUNDS? 50? WHO KNOWS
Testing mayonnaise formulations is a labor-intensive, time-consuming process.
The NotCo way
2 Rounds
In the first round of trials, Synthesis landed on a high-performing recipe measured against the key outcomes. In the second round of trials, Synthesis further tested formulations around this initial result, ultimately delivering a 97% optimization score.
