Kraft
NotCheese™
End-to-end product innovation
CHALLENGE
Reduce the production cost of Kraft’s plant-based Cheddar cheese slices while maintaining its popular taste.
APPROACH
We tackled the cost impact head-on. Our Synthesis AI module played a key role, optimizing the flavor and main ingredient ratios quickly and efficiently.
REsult
A complete success! We engineered a formula that reduced costs by 13% without sacrificing the cheese's beloved flavor and texture.
The old fashioned way
48 months
Working this way takes its sweet time. Lots of trial and error, and it can take years to get it just right.
The NotCo way
5 months
Giuseppe and our team made this huge achievement almost look effortless. We could say this was easy cheese.
