Kraft
NotCheese™ plant-based cheddar slices
End-to-end product innovation
CHALLENGE
Reduce the production cost of Kraft’s plant-based cheddar cheese slices without compromising taste.
APPROACH
Optimizing for cost without sacrificing taste meant rethinking the formula from the inside out. With Giuseppe AI Elevate we identified the most cost-effective ingredient ratios, fine-tuned flavor balance, and landed on a winning formulation in record time—what once took years, now took weeks.
REsult
A complete success! We engineered a formula that reduced costs by 13% without compromising the signature taste and texture that made it a fan favorite.
The old fashioned way
48 months
Working this way takes its sweet time. Lots of trial and error, and it can take years to get it just right.
The NotCo way
5 months
Giuseppe and our team made this huge achievement almost look effortless. We could say this was easy cheese.
