Recreate Kraft Heinz’s iconic Mac&Cheese flavor and texture, with 100% plant-based ingredients.

Recreating the nostalgic cheesy flavor and classic orange of the original was no easy task. Using Giuseppe AI Elevate, we fine-tuned ingredient ratios and uncovered unexpected flavor drivers—pushing the formulation beyond convention to match what consumers remembered.

Validated through consumer testing, our plant-based mac & cheese went head-to-head with its animal-based counterpart—and delivered on both taste and texture.