Kraft
NotMac&Cheese™
End to end product innovation
CHALLENGE
Recreate the iconic Kraft Heinz Mac&Cheese using only plant-based ingredients.
APPROACH
We focused on capturing that classic orange and cheesy flavor, using our AI-driven Synthesis module to fine-tune the ingredients and textures.
REsult
Our new formula was a hit in consumer tests, matching the original in both taste and texture.
The old fashioned way
24 months
The tradicional time to develop and launch a new product to the market.
The NotCo way
10 months
Since we start working with the formula and the product was launched.
