Image of plant-based mac and cheese. The picture shows a white bowl filled with creamy, cheesy macaroni, with the plant-based cheese sauce being poured over it.

Kraft

NotMac&Cheese™

End to end product innovation

CHALLENGE

Recreate the iconic Kraft Heinz Mac&Cheese using only plant-based ingredients.

APPROACH

We focused on capturing that classic orange and cheesy flavor, using our AI-driven Synthesis module to fine-tune the ingredients and textures.

REsult

Our new formula was a hit in consumer tests, matching the original in both taste and texture.

The old fashioned way

24 months

The tradicional time to develop and launch a new product to the market.

The NotCo way

10 months

Since we start working with the formula and the product was launched.

Cacao-free Chocolate

Matched original flavor & texture, made it sustainable.

Confidential client

Sugar free chocolate

Reduced 100% of its sugar, kept its sweet flavor.

NotCo

NotSnackbar™

Developed new flavor and improved sensory appeal.

Back

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