SHAKE SHACK
Shake Shack Custard
End to end product innovation
CHALLENGE
Help Shake Shack to speed up the creation a plant based version of their iconic custard ice cream (contains dairy and egg) which they have been working for a long time with no success.
APPROACH
Recreating the iconic flavor and texture of the custard with a simple commercial execution were the biggest challenges. Our AI module Biaggio Synthesis was used to optimize ingredient ratios and find out-of-the-box ingredients.
REsult
The high-performing formula delivered the texture and taste performance required for the launch. Often consumers couldn't tell a difference between the animal and plant-based version
The old fashioned way
12 to 18 Months
The traditional time to develop and launch a new product to the market.
The NotCo way
6 Months
Thanks to our AI-driven approach, we slashed development time and perfected a plant-based formula faster than ever.
