Create a plant-based version of Shake Shack’s iconic custard without eggs or dairy.

Recreating the iconic flavor and texture of the custard with a simple commercial execution were the biggest challenges. Our AI module Biaggio Synthesis was used to optimize ingredient ratios and find out-of-the-box ingredients.

The high-performing formula delivered the texture and taste performance required for the launch. Often consumers couldn't tell a difference between the animal and plant-based version