WHAT IS 

Waste becomes Wine

What if waste could be turned into a product, and actually taste amazing? Thanks to our tech and team of experts, we managed to developed an alcoholic drink made from fruit residues and a seaweed abundant in Chile. With a delicious blueberry taste and incredible sensory notes, Waste becomes Wine has an accelerated fermentation process reducing the standard timing from 20 to 5 days. So we are not only talking about championinng product performance but also challenging processes. Have you ever thought about giving a new role to your industry’s waste?
  • Sparkling fermented drink
  • Blueberry flavor
  • With alcohol
  • Sustainable

How Did We Do It?

It all starts with Giuseppe AI, NotCo's proprietary AI platform. This patented system identifies market white spaces through social listening and generates concepts tailored to your brand and audience. Once a concept is chosen, Giuseppe AI formulates the product by selecting from thousands of scalable ingredients while optimizing for cost targets and regulatory guidelines. Giuseppe AI reduces trial and error by up to 10x, turning bold ideas into reality quickly and efficiently.

We create the product that your business needs:

Wanna make an impact on sustainability?
a beverage concept using upcycled food waste

After Giuseppe AI came up with the idea of a functional wine, NotCo's science experts and chefs brought it to life.

AND WE TESTED

After Giuseppe AI came up with the idea of a functional wine, NotCo's science experts and chefs brought it to life.

AND WE TESTED

DISCOVER MORE INNOVATIVE PRODUCTS

READY TO SHAKE UP YOUR PORTFOLIO WITH ONE OF THESE IDEAS OR DISCUSS YOUR BUSINESS CHALLENGES?

LET’S TALK!

Name
Role
Corporate Email
Company
Product of interest*
Your biggest challenge or main painpoint*

Thank you for
getting in touch.

It will NOT be long before you
hear back from us, we promise.

We’re sorry, that didn’t go through.

You can try again, or email us directly at notcotech@thenotcompany.com
The products displayed on this website are for illustration purposes only and are not available for sale. As illustrative examples, these products have not been tested, evaluated, cleared or approved under any applicable regulatory standards, including but not limited to food, health, or safety regulations. This content is intended solely for informational purposes and should not be interpreted as an offer, endorsement, or guarantee of product availability, functionality, or compliance with any legal or regulatory framework