Contact us
Close
Home
Case Studies
Giuseppe AI
Blog
Contact
Discover our own products.
NotCo Foods
Contact Us

WHAT IS 

Stay Awake Popcorn

Why not give movie fans just what they need? Long movie nights with no napping (and no complaints!) Created and developed by our AI, the Stay Awake Popcorn is the first movie snack to keep viewers awake till the end. The ultimate marathon companion, now in the form of super tasty and crunchy popcorn.
  • Glitter-coated crunchy functional popcorn
  • Sweet and savory flavors: Orange & Dark chocolate and Spicy Cheddar
  • With Taurine
  • With Caffeine - A dose equivalent to an espresso shot
  • Plant based
https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07/67eade578ee072e0fa1e1ec1_popcorn_01_1.5.1.webp

How Did We Do It?

It all starts with Giuseppe AI, NotCo's proprietary AI platform. This patented system identifies market white spaces through social listening and generates concepts tailored to your brand and audience. Once a concept is chosen, Giuseppe AI formulates the product by selecting from thousands of scalable ingredients while optimizing for cost targets and regulatory guidelines. Giuseppe AI reduces trial and error by up to 10x, turning bold ideas into reality quickly and efficiently.

We create the product that your business needs:

Wanna win the movie or series occasion?
an indulgent product for movie fans

After Giuseppe AI came up with the idea of a functional popcorn, NotCo's science experts and chefs brought it to life.

AND WE TESTED

https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07/67cb4fa8aa4a38cd1bd7f306_P1070760.jpg
https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07%2F67cb32a3dd9e3b66b75a1b4e_Disen%CC%83o%20sin%20ti%CC%81tulo%20%282%29-transcode.mp4
https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07%2F67cb5012d1129dec725721b8_popcorn-transcode.mp4

After Giuseppe AI came up with the idea of a functional popcorn, NotCo's science experts and chefs brought it to life.

AND WE TESTED

https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07/67cb4fa8aa4a38cd1bd7f306_P1070760.jpg
https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07%2F67cb32a3dd9e3b66b75a1b4e_Disen%CC%83o%20sin%20ti%CC%81tulo%20%282%29-transcode.mp4
https://cdn.prod.website-files.com/66196b3c9d88038dad5caa07%2F67cb5012d1129dec725721b8_popcorn-transcode.mp4

Making of

See how we did it

DISCOVER MORE INNOVATIVE PRODUCTS

READY TO SHAKE UP YOUR PORTFOLIO WITH ONE OF THESE IDEAS OR DISCUSS YOUR BUSINESS CHALLENGES?

LET’S TALK!

Name
Role
Corporate Email
Company
Product of interest*
Your biggest challenge or main painpoint*

Thank you for
getting in touch.

It will NOT be long before you
hear back from us, we promise.

We’re sorry, that didn’t go through.

‍You can try again, or email us directly at notcotech@thenotcompany.com
The products displayed on this website are for illustration purposes only and are not available for sale. As illustrative examples, these products have not been tested, evaluated, cleared or approved under any applicable regulatory standards, including but not limited to food, health, or safety regulations. This content is intended solely for informational purposes and should not be interpreted as an offer, endorsement, or guarantee of product availability, functionality, or compliance with any legal or regulatory framework
NotCo FoodsTerms & ConditionsPrivacy Policy
© NotCo 2025